Audience measurement
Know everything about your audiences with our cross-platform measurement data of the entire population and its shifting habits.
Track fundamental usage indicators for your categories
Gives you immediate insights on your category
across consumer market
Who is using/consuming the category?
How frequently do they use/consume?
Where do they purchase the category from?
How often do they purchase it?
4 KPIs tracked
Penetration
Frequency Consumption/ Usage
Purchase Locations
Purchase Frequency
Broken down by key Demographics
Total per country
By age group
By income group
By gender
By location (urban / rural)
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